Edard at the Drinktec 2025 exhibition: Innovation and French conviviality at the heart of the global drinks show

29
09
2025

5 days of exchanges, innovation and international meetings

From September 15 to 19, 2025, Edard participated in the Drinktec exhibition in Munich, the global reference event for the beverage and liquid food industry.

With more than 58,000 professional visitors from 164 countries and more than 1,100 exhibitors representing 68 nations, this new edition confirmed Drinktec's central role as a showcase for technologies, trends and solutions in the sector.

Present on site, our Edard teams from France and Germany were eager to introduce our innovations, to strengthen relationships with our partners and to share our vision of sustainable, aesthetic and responsible packaging.

An immersive and user-friendly brand experience

For this 2025 exhibition, Edard has imagined a real living space, designed to illustrate the multiple uses of the tipper cap in different contexts: in stores, in a bar or at home, thanks to delivery solutions.

The event also marked the official presentation of our new clip, designed to enhance the use and durability of the Edard cork in a modern and attractive format.

Showcase know-how and uses

At the heart of the stand, a space dedicated to bottling made it possible to concretely illustrate the essential role of the Edard cork in the bottle packaging chain.

Scenes of moments of life and sharing were highlighted in order to illustrate the diversity of uses and consumption opportunities that the Edard cork accompanies, from everyday to exceptional.

The Drinktec 2025 exhibition thus allowed Edard to reaffirm his ambition: to design durable, aesthetic and efficient rocker caps, which accompany beverage brands around the world.

Participating in Drinktec is much more than exhibiting: it is talking to the actors who are shaping the future of the sector. For Edard, this is a unique opportunity to show that innovation can also be synonymous with authenticity, sustainability and pleasure.

Joël Segenreich - Manager of Edard

Good to know: what is Drinktec?

Organized every four years in Munich, Drinktec is the largest international exhibition dedicated to technologies and innovations for drinks and liquid foods. A true global crossroads, it brings together professionals from across the industry — manufacturers, bottlers, suppliers, start-ups and beverage brands — around the major challenges of the sector: sustainability, digitalization, smart packaging and new consumer experiences.

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