Edard at Cider Con 2025: The rocker cap conquers the cider market!

An unmissable event for cider lovers

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The North American Cider Show took place in February 2025 at the Hilton Hotel in Chicago under the patronage ofAmerican Cider Association. Edard was there to meet all apple makers and players in the United States sector. This event is a unique opportunity to discuss techniques for making and marketing cider. It is also an opportunity to discuss the main trends in the cider market, which is much larger and produced than in Europe. The atmosphere combines professionalism and conviviality, with tastings, demonstrations and conferences on innovations in the world of cider.

From artisanal cider houses to big names in the sector, everyone is there to present their know-how, but also to learn and be inspired by others. In this dynamic context, Edard's presence makes perfect sense: to promote our reusable mechanical cork, and to defend a vision of packaging that is both sustainable, elegant and practical.

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A strategic and innovative presence

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The construction of a network of influential relationships carried out over the past several months has allowed Edard not only to have a space in this very popular show, but also and above all to carry out a very unique action, designed in collaboration with Michelle McGrath, president of the ACA, and the team at the Tandem Ciders cider house, renowned in Michigan.

Indeed, we supplied 100 bottles equipped with Edard corks and labels specially designed for the occasion. Filled on site in the heart of the gala hall with the Tandem Ciders team, these bottles became the official drinks of the closing ceremony served to the guests! A unique way to highlight the practicality, durability and elegance of the reusable mechanical cap for the thousands of producers still equipped with caps or screw caps.

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A key step in Edard's international development

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Our participation in this event marks an important step in Edard's international development. This show allowed us not only to present our products to a qualified audience, but also to establish solid relationships with influential partners in the sector and to strengthen the reputation of our mechanical cork in the North American market. A great human and professional adventure that has only just begun.

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“Our presence at Cider Con allows us to show that the Edard reusable mechanical cork is much more than a simple closure tool: it embodies elegance, sustainability and practicality, values that we want to share with all players in the cider market.” ‍

Joël Segenreich, director of Edard

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Good to know

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Cider Con is the American Cider Association's annual reference show, bringing together producers, distributors and cider enthusiasts from around the world. It is an opportunity to discuss market trends, technical innovations and best practices in the world of cider.

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