Edard connects traffic jams and spirits to BrauBeviale 2024

A bar, bottles, stories

From November 26 to 28, 2024, Edard was present at the BrauBeviale fair, the unmissable event for professionals in the beverage sector, in Nuremberg. Alongside our partner AMS, we shook up the traditional codes of our exhibition stand... and offered a new, immersive and above all... friendly experience! Rather than a classic exhibition stand, we imagined our stand as a real bar, warm and lively.

On site, visitors were able to discover a wide selection of bottles with the Edard rocker cork, from various producers that we were proud to highlight. Each bottle told a story, that of our customers, which we were proud to highlight through this participatory scenography.

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Connected innovation for an enhanced experience

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But that is not all. Thanks to our latest innovation, a rocker cap equipped with an NFC chip, we were able to connect each cap to an interactive digital menu. The concept was simple: visitors only had to bring their smartphone close to the traffic jam to be redirected to a dedicated website, which we specially developed for the occasion.

Once on this digital menu, they could explore the various drinks on display, select the ones they were interested in... and enjoy them directly at the bar!

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A collective and collaborative experience

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We would like to warmly thank all our customers who agreed to highlight their products as part of this great initiative. Their trust has allowed us to offer an immersive experience that is faithful to the quality that we defend together.

A big thank you also to the many visitors who came to share this moment with us. Your curiosity, your feedback and your exchanges made these 3 days a real success.

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“La Brau is much more than a show, it is a moment of encounter and creativity. This year, we wanted to create a bridge between tradition and innovation, between craftsmanship and technology. Thanks to the NFC cap, we have connected the gesture of openness to a new digital dimension.”
Joël Segenreich, director of Edard

Good to know

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BrauBeviale is a major international exhibition dedicated to the beverage industry: breweries, bottlers, suppliers of technical and packaging solutions meet there every year in Nuremberg, Germany. It is one of the major European events to discover trends and innovations in the sector. Edard regularly participates to present his advances in the field of tipping traffic jams.

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