In a world where transparency, interaction and authenticity have become central consumer expectations: innovation can thus go through a... traffic jam. Long perceived as a simple locking accessory, it is now becoming a real information vector, thanks to the integration of NFC (Near Field Communication) technology.

From November 26 to 28, 2024, Edard was present at the BrauBeviale fair, the unmissable event for professionals in the beverage sector, in Nuremberg. Alongside our partner AMS, we shook up the traditional codes of our exhibition stand... and offered a new, immersive and above all... friendly experience!

For several years now in France, a glass bottle doesn't necessarily end up as waste quickly; instead, it becomes part of a reuse system.

While many customers are familiar with the concept of bottle deposits, they often don't fully understand how the system actually works.

Adopter la consigne des bouteilles en verre n’est plus seulement un sujet d’image ou de conviction environnementale.

Pour les marques de boissons, les producteurs et les industriels, la RSE appliquée au packaging de bouteille est devenue un sujet stratégique incontournable.

Implementing a CSR initiative in a brewery isn't just about communicating environmental commitments.

Choosing between a mechanical closure or a cap is not just a question of cost or industry practice.

The glass bottle deposit scheme in France is making a comeback in packaging strategies, but it's not simply about asking consumers to return an empty bottle.